Bybiehl - Made to last
Client ByBiehl DK
Industry Jewelry brand
Services
- Campaign website
- Campaign videos
- Photography
- Marketing Ads
- Social media strategy and Content plan
- Logo design
- Illustrations
Tools
Design Thinking | Customer journey | CMS | BMC | VPC | Premiere Pro | After effetcs | Mailchimp | Meta business suite | Google ads
Digital New Years Campaign for ByBiehl Denmark.
The primary goal of the project was to increase brand engagement and recognition for ByBiehl’s sustainable initiatives. The name of the campaign is Made to Last, and portrays a woman wearing ByBiehl’s jewelry throughout her life, emphasizing its enduring and time-resistant qualities.
Through a multi-faceted approach encompassing campaign site, campaign videos, marketing ads, a new logo, a social media plan and illustrations, we show that ByBiehl’s jewelry is qualitative and resists through time.
The process and final result of the campaign
Website analysis
Customer journey
Styletile
Prototype
Campaign site moodboard
Business Model Canvas
Value proposition canvas
Wireframes
Front page
Photography
Videos
Campaign video – Long format
Explainer video
Campaign video – Short format
Bumber Ad for Youtube