The aim of the project was to investigate and develop a digital concept that could make it attractive for former fans (KFOLs) to return to the LEGO universe as AFOLs by utilizing LEGO’s digital platform.

Our solution is called LEGO WorkHubb and combines technology with analog LEGO building designed for adults. The concept aims to assist businesses in their problem-solving processes and visualize their projects through creativity and analog LEGO bricks.

The solution consists of an app combined with a set from the LEGO Serious Play series. The app includes various methods and tools to help businesses or teams collaborate on visualizing their projects. Within the app, users can scan their projects with an AR filter, allowing them to keep track of their projects and compare them with each other through visualization. This can be used to receive feedback on one’s work or to see if one’s team is evolving in their collaboration, as users can always refer back to previous projects.